Keywords are the Heart of SEO

Why keywords are important for SEO ?

 Keywords are like gold when they are used in doing SEO for some website.Choosing the appropriate keyword is the key to a succesfull SEO campaign.Choosing the keyword type also matters a lot while doing SEO for some website.Just think the scenario if you choose some keyword at random after that you did a good on page & off page activity, after several months you realise that your website is not getting listed on the first page of  search engines.You will get confused as to why your website is not getting the boost in organic search results.So always figure out the right keywords for your website.Make a list of all the features your website is offering.List those words in a excel spreadsheet find out the global searches using google keyword tool which i prefer you may use other tool according to your preference.

After figuring out the searches make sure that the competition for those keywords is low. The low the competition is that much less time it will take to get your website up in the search results.
Make sure the keywords which you are going to use for your website are relevant that is they are present in your website content.

Always use long tail keywords because long tail keywords have less competition & generally people searching for long tail keywords are likely to buy a product or we can say that they are really interested in buying or making business with the website they are searching.Broad keywords are more competitive like for example if someone types mobiles it is a broad keyword we don't get to know what the user exactly wants to do with mobiles whether he wants to buy,sell or collect some information about mobiles. So i would recommend you to go for long tail keywords for your website.

These are the general guidelines which i follow while doing a keyword research for my websites.If there is something different you people are using please let me know :)  

The answer is simple the keyword that you have chosen is a highly competitive one it has crore of searches in  the allinurl: forget about the natural search result it will be much more.