Link Building Then and Now

Hi everyone. I hope everyone of you are doing fine.  The topic that I am going to discuss today is about link building  then and now. As all of you who are in the SEO industry or doing online marketing must be knowing that Link building has changed drastically  in 2-3 years. 

Earlier when we talked about Link Building or Off page SEO it consisted of  

• Directory Submissions 
• Blog Commenting 
• Forum Commenting 
• Social Bookmarking  
• Questions and Answers 
• Image Submission 
• Guest Blogging  

and more spam techniques which SEO's used to do gain high rankings in search engines. But Today if we see SEO has evolved to much a greater extent due to spam fighting algorithms like Penguin. Links from low quality sites or black hat seo techniques are severely penalized by Google. 

Article spinning which used to work a year ago has also been tackled very intelligently by Google's algorithm. 

Now you will wonder if there is any scope left for an SEO to do in off-page activities? 

The answer to this question is yes. There is surely a wide scope left for an SEO to do in off page activities.  

As we all know content is king. Providing a good and valuable content is the key to a successful link building strategy. When you write a content you should take into consideration your readers. Write content for readers(audience) and not for search engines.  

If you are successful in enticing your readers. You have done 60% of your work as an seo. Rest  40% will be done by your readers. Viral publicity is the best way to attract attention in todays era.  People are always in search of information which would help them in their day to day life. For example an online marketing would always be in search of techniques that would help him attract more people. So if you write something informative and out of the box ideas which you think have proved beneficial for you. Then surely he's going to read it and if he likes it  he will share it with his fellows.  

This is how you will get good traffic and your link building graph will slowly start to increase.  

Thanks for spending your valuable time and reading my blog post. If you have any queries and suggestion please mail me at sagarsubhare@gmail.com 

Keywords are the Heart of SEO

Why keywords are important for SEO ?

 Keywords are like gold when they are used in doing SEO for some website.Choosing the appropriate keyword is the key to a succesfull SEO campaign.Choosing the keyword type also matters a lot while doing SEO for some website.Just think the scenario if you choose some keyword at random after that you did a good on page & off page activity, after several months you realise that your website is not getting listed on the first page of  search engines.You will get confused as to why your website is not getting the boost in organic search results.So always figure out the right keywords for your website.Make a list of all the features your website is offering.List those words in a excel spreadsheet find out the global searches using google keyword tool which i prefer you may use other tool according to your preference.

After figuring out the searches make sure that the competition for those keywords is low. The low the competition is that much less time it will take to get your website up in the search results.
Make sure the keywords which you are going to use for your website are relevant that is they are present in your website content.

Always use long tail keywords because long tail keywords have less competition & generally people searching for long tail keywords are likely to buy a product or we can say that they are really interested in buying or making business with the website they are searching.Broad keywords are more competitive like for example if someone types mobiles it is a broad keyword we don't get to know what the user exactly wants to do with mobiles whether he wants to buy,sell or collect some information about mobiles. So i would recommend you to go for long tail keywords for your website.

These are the general guidelines which i follow while doing a keyword research for my websites.If there is something different you people are using please let me know :)  

The answer is simple the keyword that you have chosen is a highly competitive one it has crore of searches in  the allinurl: forget about the natural search result it will be much more.