Keywords are the Heart of SEO

Why keywords are important for SEO ?

 Keywords are like gold when they are used in doing SEO for some website.Choosing the appropriate keyword is the key to a succesfull SEO campaign.Choosing the keyword type also matters a lot while doing SEO for some website.Just think the scenario if you choose some keyword at random after that you did a good on page & off page activity, after several months you realise that your website is not getting listed on the first page of  search engines.You will get confused as to why your website is not getting the boost in organic search results.So always figure out the right keywords for your website.Make a list of all the features your website is offering.List those words in a excel spreadsheet find out the global searches using google keyword tool which i prefer you may use other tool according to your preference.

After figuring out the searches make sure that the competition for those keywords is low. The low the competition is that much less time it will take to get your website up in the search results.
Make sure the keywords which you are going to use for your website are relevant that is they are present in your website content.

Always use long tail keywords because long tail keywords have less competition & generally people searching for long tail keywords are likely to buy a product or we can say that they are really interested in buying or making business with the website they are searching.Broad keywords are more competitive like for example if someone types mobiles it is a broad keyword we don't get to know what the user exactly wants to do with mobiles whether he wants to buy,sell or collect some information about mobiles. So i would recommend you to go for long tail keywords for your website.

These are the general guidelines which i follow while doing a keyword research for my websites.If there is something different you people are using please let me know :)  

The answer is simple the keyword that you have chosen is a highly competitive one it has crore of searches in  the allinurl: forget about the natural search result it will be much more.

Checking your Marketing Goals

How to check whether your website is meeting your goals?

You have done all the hard work to get maximum traffic from search engines & all other Online mediums like social networking, blogs, forums etc.But how do you get to know which people are visiting your website,for how long & so on.The answer to this is google Analytics. Google has provided a very useful tool which helps us analyze our traffic sources by using Google Analytics. Using this tool is very easy all you have to do is go to google.com/analytics & sign up using your existing gmail id & password. After that it will ask you to add your website to the google analytics tool.After this is done it will ask you to paste a code in your website page.This code is specially made by Google so that it will help the Google analytics tool to understand who is viewing your website,for how long,from which geographical location.So you have to just page this code on every page you think is important for your website traffic so that you get to know if  that page is performing according to your required goals.

Google analytics shows you the new audience which have visited your website.It will also show you the returning users which means those who have already visited your website earlier on & are returning back to get information about some new products or facilities that you have launched recently.It tells us the bounce rate. Bounce rate is nothing but a user visiting your website & viewing it for a certain amount of time to get some information.Bounce rate should be as low as possible because if it is high then so even though 10000+ users may be visiting your website is useless because a high bounce rate shows that users didn't find anything interesting in your website & they closed it immediately.

Technology section helps us to determine users which are viewing our website from a particular Operation systems,whether they are viewing from a mobile, tablet or any other devices. Traffic section is important one as far as SEO of the website is concerned because it gives us the information about the traffic sources how many users are visiting from the organic section,how many from different other sources.So Google analytics is a very important tool it helps you in establishing you goals very easily.

Measure your visits Accurately 

 What do i mean by that is, many people setup Google analytics very accurately.They start getting visitors but they fail to release that most of the visits that are showing up in their Google analytics dashboard is from their own company. Accurate measurement is also necessary for your website marketing success.

But there is a solution for this given by Google Analytics, for that you have to click on the tab next to Home tab in your dashboard. Once you click there you will see various options like Assets, users, Goals, filters. Now you have to go the filters tab, there you can filter the IP address from which you dont want to track the visits.

Get money without Investing a penny by doing Affiliate Marketing

What is Affiliate Marketing?

Marketing is nothing but selling your products by whatever medium you can since affiliate marketing is related to internet we use websites.It is nothing but placing somebody's ad on your website or blog.Its very simple you go to some website which wants to do affiliate marketing they will provide some code of their product you have to just paste that code on your website wherever you want to place it. So some person who is visiting your website & is interested in buying that product which you are advertising will click on that ad. So that advertiser will get his customer & you will get your money for advertising their company or product. Google Adsense also earns money from affiliate marketing.

What is Email Marketing? 

Email Marketing is marketing your company through email addresses.Here you allow users to sign up for a newsletter on their site.Newsletter is nothing but a form of letter which provides information of their latest updates or products they have launched recently.If you are subscribed to a particularly companies newsletter you will get their updates via a newsletter. A newsletter looks somewhat like this

                              

This keeps the users engaged with your company, some user might share it with other friends or on social networking sites doing viral marketing for your company.

Display Network and Search Network

Know the difference between Display Network and Search Network  

People often go for PPC ads but they really don't know what is a display network & what is a search network.So they ads might get displayed in the ad results for a particular query but there is a possibility that they might lose 2% to 5% of their conversation rate just because they didn't knew what is the difference between a display network & a Search network.

So a search network is simply the Google search which we use everyday in our day to day life.In search network whenever a user searches for a particular keyword the relevant ads get displayed in the sponsored ads column.So when you are going to place your ads in a search network be careful & place those keywords in your ads title & description. So you might get your required audience.

     Negative keyword should also be taken into picture while choosing your keywords. Negative keyword is a keyword for which you don't want your ad to appear in the search result.For example if you are selling some product at some price & if your ad appears when a users types free products then that user will not click on your ad & your ad will get wasted. So be sure about the keywords you use in your ads when you go for search network.

      Display network is a network in which your ads appear on specific website generally related to the content of that website.If a website is related to spreadsheet or excel then that website will display ads related to excel or spreadsheet only. While choosing a site for your display network you must choose which site to choose although Google gives you a number of site to choose from but to get a good conversion rate you must choose those site which you think the readers from those site will show interest in your ads for example you might not place an ad on Italian website when your business is limited to India only.

SEO terms you must be fimiliar with

What are the common SEO terms which you must know?

SEM :- SEM stands for Search engine marketing. It includes both SEO & PPC. Doing SEO is of some website is absolutely free of cost but it takes a lot of effort when you are doing SEO for a highly competitive keywords. For example if you are going to start some online shopping site. You will face a lot of competition from the top shopping portals but if you do a good SEO work you will surely rank up in the organic part of search engines.  

 

Now if you don't want to waste your time in doing all this there is an easy way but you have to empty your pockets in order to get those quick results.I am talking about PPC which stands for Pay Per Click. In this we open an account for example i will take google adwords as it is commonly used by all the advertisers in the world.Open an account in google adwords.Enter your billing information once google receives it amounts your ads are displayed quickly in no matter of time.

 

BackLink :- It is nothing but placing your website URL on some popular websites,forums,blogs etc so whenever anybody reads your comment /post/article they might want to have some more information on it they will visit the URL which you have given in those comments or articles.This is a backlink to your website from that forum/blog.

 

Link Farm:- This is a black hat seo techniques not used nowadays, since the panda algorithm update.But its good to know about it so i am mentioning it here. It is nothing but a group of websites where each websites links to each other with the purpose of increasing the page rank  but today it is considered as spamming so don't go for it.

 

Cloaking : This is nothing but making your website show some different information to the google bot & some other kind of information to the user. Some people go for cloaking because they want to get a good page rank for a specific keywords even though they are not related to the website content.So this technique is quite bad.

 

Title Tag: They are very important part of SEO, title tags generally inform the search engines what your website is all about so you must use all the possible combinations of keywords that might be entered by the user so that they can land up seeing your website in the search engines.But there is a limit to these you can use at the most 150 characters at a time in a title tag which includes spaces as well.

 

SWOT analysis: SWOT stands for strength,weakness,opportunity & threats.Before doing on page & off page seo for any website we must do a research of the SWOT of the website then take necessary steps for doing SEO of that website.

Google Webmasters Tool

This tool is a very helpful generally if you want to get traffic from google search engine.Google webmaster tools was developed by google so that you can place your website in the google search engine.  

 

Using google webmaster tools is not at all a difficult task. First of all you need to have a gmail account of your own, if you dont have it you can create it that's pretty easy. After you have created a google account all you need to do is to synchronize your gmail account with the google webmasters tool. You can dot that by going to google.com/webmasters/tools or you can simply type google webmasters in the google search.
     

After you go to the webmasters tools it will  tell you link it with your gmail account all u need to do is sign in with your gmail account & password,that's it now you are ready to use google webmasters tools that was pretty easy isn't it. In the home tab you will see a red button which says add a site.You click on that button add the url of your website which you want to appear on the google search results.

 

Now google will ask you to verify your website this is done just to ensure that you have are the owner of this site & you have access to the control panel of your website.Google verification is simple they will ask you to copy some html file to your public_html folder in your control panel or it might ask you to place some code in head section of your index page.
      

 After you are done with all these things you click on the verify button below if everything is done properly google will add your site to the google sandbox. Google sandbox is where google places newly discovered sites. After some hours or after a day your site will get indexed by the google. You can check this by entering Site:yourdomain.com in the google search if it is indexed by google it will display your site in the google search results.

 

Wait you are not done yet you have some other important task to perfom when you visit the dashboard it says submit a sitemap.You have to submit a sitemap to the google,for more information on sitemap you can read my sitemap post.
     

 After that you go the Health tab of the google webmasters tools. In that click on fetch as google. This option allows you to fetch you to index other pages of your website in google. There is a count of 500 which means that you can fetch upto 500 pages of your website per week.

Now you are done, now you can see the daily traffic all the other things which are neccessary to improve your traffic in the google webmasters tools.
     

 Thanks for reading this post :)

What is Social Bookmarking?
     Social bookmarking is submitting your website to social bookmarking site.Web users can visit social bookmarking to get the latest updates of the websites they have bookmarked to. Social bookmarking helps users to get the information they want about their favourite topics in one place.Also whenever you update anything about your website or launch a new product they get the updates if you post that update on social bookmarking sites.In this manner the user gets the information he wants to & you get a backlink from the top social bookmarking site as well as your audience gets diverted to your website.
     So social bookmarking is a great way to improve the traffic to your website as well increase your SERP status.